In this section, we have gathered 100's of real-world OKR examples. OKRs are built on big-picture goals and targets that are designed to push employees and companies forward, so they should toe the line of "almost impossible." . Aim for quarterly instead of annual objectives to manage targets easier, Encourage your teams to send you their prioritized list of problems and issues, Does the written objective leave no room for interpretation? When everything is a priority, nothing is. Objective 1: Become the choice of the customer in the MENA region. OKR example 5 -. The goal of this objective is to get better testing results. KR1 Hire 10 new employees for the Analytics team. With the Objective focused on the review websites, forums and groups you start thinking: If we manage to start engaging discussions anywhere on the web, people should pick them up, and the volume of brand mentions would increase. Plus, a 5 step walk-through for writing OKRs that drive change. . Bonus: See how Spekit uses ClickUp to track quarterly OKRs! Secondly, the finance team needs to make sure that team managers are capable of delivering primary documentation on time. Create helpful and informative blog articles, Optimize every blog posts SEO (Search Engine Optimization), Implement company-wide creative requests process, Create a Creative Learning Wiki as a single source of truth for all creative team members, Enhance the capabilities and training of the Customer Sucess team members, Assist our customers as an inside voice to guarantee that their input drives company outcomes, Provide the team with the support needed to succeed and achieve company-wide goals, Create a set standard for training to promote career development and growth, Efficient monitoring of Support consistency with performance measures, Maximize the efficiency of the support team to respond to customers with urgency and optimism 24/7/365, Reduce the number of Customer-Reported bug tasks after major launches, Implement Agile management across the engineering team, Improve the response rate for critical bugs in testing, Host a successful in-person industry conference in [year], Grow and align the entire organization through monthly company meetings. OKR initiatives are very individual and are hard to generalize across organizations and even teams. The purpose of OKR goal-setting is to change and improve your business situation. This is causing issues with outstanding payments being delayed, and one way to change the situation is to improve the procedure that team managers are following to submit their payment requests. Another area of improvement could be collaboration between the CS (customer success) team and the Development one. Decent Objective: Expand our services to offer more value to enterprise clients. The outcome you want to achieve is creating trust and tolerance, and the only thing you can measure is a willingness to participate in weekly meetings. OKRs (Objectives and Key Results) helps in goal alignment and increase collaboration and productivity. If not, it will create barriers to project management and ultimately hurt a businesss success. It can be intimidating to implement a goal-setting system like OKRs. Online Marketing OKR examples Problem Statement: The Digital Marketing Team have been told by their Head of Marketing that they need to improve online sales and lead generation. 2. In one sentence: You complete a set of key results to achieve your objective. In most companies,top-levelmanagementdecides what the goals are and everyone else has to follow. The key result aspect of a team OKR is where you get into the details, breaking down that big hairy objective into more tangible, realistic, measurable results. 2%. Lets explore an OKR example for the finance team where company A has an overarching Objective Improve cross-team collaboration. KEY RESULT: Increase close rate from 22% to 27%. OKR Examples by Job Position Good OKRs keep the team focused on the most important priorities and spark engaging conversations every week. If youre more of a visual learner check out this vlog on writing effective OKRs! Here is a list of OKR Software on SaaSworthy, that your team could explore while setting up OKRs for Product Development. Break down the 5 steps for writing good OKRs in a Marketing team. Present research findings on interesting OKR themes to write about. Key Result 1. Introduced and popularized in the 1970s at Intel, it has since spread throughout technology companies as a way to help employees understand and be engaged in an enterprise's charter. Objective 1: Attract new visitors with the weekly newsletter. Content Marketing OKR examples. Engineering OKR Example - 3. Take a course on Google Analytics, and learn how to read reports. Reduce the ratio of disputed invoices to total invoices from 21% to 10%. ClickUp takes goal-setting management a step further with a dedicated Goals in ClickUp featurehigh-level containers that break down yourobjectivesinto small,measurableTargets. Get OKR Examples in: . OKR Foundation; All you need to know about building a brand. Companies want to achieve 100% of their committed OKRs. OBJECTIVE - A big reduction in our CPA KEY RESULT 1 - Reduce out CPA from $210 to less than $150 KEY RESULT 2 - Generate 1,200 MQL for Sales to follow-up Using OKR software you can set and align these improvement goals, track progress towards them, and communicate top priorities throughout the organization. Teams are the subject-matter experts and owners of the work, Assign a Key Results champion to monitor and lead weekly/monthly OKR check-in meetings. A key result answers the question: How will we know if we met our objective? If that doesnt help, we will keep looking for solutions to improve the quality of communication. Need a simple and free tool for your team to track OKRs? These 20 examples should spark your growth team's interest in working with the OKR methodology. Besides setting the OKR, the sales team should also think about the main things they can do to achieve the results above. OKRs (Objectives and Key Results) is a method of setting goals and communicating them throughout the organization. Design beta version of product by Q3 FY 2017-18. It helps create alignment and engagement around measurable goals. Questions? Sales teams are considerably more data-driven than any other team in a company. OKRI is internationally recognized as leading in OKR Education, Research, Certification, Coaching & Training. Reduce the number of unplanned change requests from 5 to 0. This is also an opportunity for employees to learn about big and small wins from different departments too. How to improve it: define what every word really means. Objectives are supported by key results which benchmarks and monitors how we achieve the objective. ClickUp Goals (made public or private) can be used to track any measurable achievement. So, now, do you have any ideas on how to fix that? redundant & time-consuming back-and-forth communication between Compliance and Business Development that could be fixed by proper internal documentation. There are two types of goals in the OKR methodology you should know: committed and aspirational. Improve test metrics and setup crash monitoring. For example, for this particular HR Objective you can start with improving communication: You need to create a habit of open communication every week so that both teams start relying on each other more and feeling more like being in the same boat. You also have the option to opt-out of these cookies. Key Results. Based on the OKRs your sales team set up youll brainstorm Initiatives to get aligned on the KRs you want to drive: So this is how your final sales OKR would look like: Improving employee engagement and organizing internal workflows better are the two most popular Objectives in HR & People Management teams. Improve information management procedures by the end of [quarter and year], Launch a successful and exciting company swag program for office and remote employees, Implement a successful online conference room reservation system by [quarter and year], Streamline all departmental operation requests into ticketing system for management and tracking, Implement a purchasing management process, Maintain accurate record-keeping at all times, Strengthen the communication for employee policy updates, Offer development programs to help all team members reach their career goals, Align internal department communications, Deliver on strategic initiatives and activities, Successfully launch podcast campaign in [year and quarter], Improve customer retention and customer lifetime value (CLV). OBJECTIVE: sell $200k in bookings Key results: Win 500 deals worth $10 to 15k each; Conduct 10 demos, with $2k bookings each; Qualify 100 leads, with $500 bookings; OBJECTIVE: grow our business Key results: Grow revenue to $10m; Increase customer satisfaction . Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. This Objective directly contributes to the overarching company goal (improve cross-team collaboration) because achieving it should mean a huge improvement in the internal processes and mutual understanding. Marketers work under a lot of pressure. Top 10 Growth OKR Examples . And why is it important to implement? A trick to help differentiate a key result and task is to remember: Now we know the distinction between an objective, key result, and task, lets dive into the writing tips! Better relationship means more communication. How can different teams translate ideas into action with Objectives and Key Results? OKR examples categorized by job positions & teams. Women make up at least 35% of all people managers. OKR Examples for the Onboarding process #6. Customer Success OKR examples 8. This is why writing effective OKRs is important to understand how their daily work and performance impact the bigger picture. Those who move on to later stages in the funnel, tend to buy. A Product Developers Guide, How To Set Effective Sales Goals (With 5 Examples) 2023, 12 SMART HR Goal Examples for Every Company, Drive 1M organic traffic visitors to the blog by [date], Include at least seven internal links per blog post, Achieve 80-100 in SEO score per blog post, Include descriptive alt text for every static image and GIF per blog post, Audit current blog process every two weeks, Reduce feedback loops from department heads from five days to two days, Create a blog process dashboard to eliminate 100% of bottlenecks, Identify 10-15 common requests and build task templates, Decrease request backlog by 60% across all departments, Increase number of team team satisfaction score by 85% by the end of [date], Decrease one-off email requests in the shared inbox by 55%, Develop three video tutorials to reduce in-person training meetings, Identify one owner and three co-authors to optimize the wiki document, Decrease average time to approve department requests from three days to one day, Audit team calendar every two weeks for meeting relevancy, Increase on-time task completion rate from 60% to 90%, Build personal development plans with 100% of the team, Increase task success rate from 80% to 95%, Submit 5-8 training and coaching opportunities, Interview 30 customers every month to provide suggestions for improved use of products/services, Decrease product-related complaints from 45 to 20, Maintain a max 24-hour response time in the support queue, Defined documentation of 3 core responsibilities: Lead, Manager, and Specialist, Launch Support department growth plan and org structure by [date] (, Launch Lead and Manager certification and continued skill building/training by [date], Build one feedback loop dashboard between managers, leads, and squad members, Increase customer feedback rate from 8.9 to 9.9, Improve employee satisfaction score from 7.6 to 8.9, Launch squad reorganization plan by [date], Increase percentage of support tickets resolved per week from 60% to 80%, Find 30-50 volunteers across the organization to test features before launch, Decrease time to fix critical bugs in production from 24 hours to 16 hours, Audit QA testing every three weeks for efficiency, Pilot a test project in the first four months for individual feedback and results, Implement automated performance reporting by [quarter and year], Launch communication dashboard for all issues and risks by [quarter and year] (Check out these, Improve response time from 20 to ten minutes, Audit non-critical meetings on the team calendar every two weeks to determine if necessary, Hire four new events coordinators by the end of the quarter, Participate in 3-5 events training classes every two months, Set and track 8-10 individual contribution tasks by [date], Increase percentage of post-show engagement from 12% to 40%, Host training sessions for all on-site volunteers one month before the event, Generate 500K in sales pipeline from the event by [date], Create 5-7 monthly topics for high-level transparency, Collect 10-15 post-meeting surveys for evaluation, Increase participation rate from 70% to 90%, Source and test cloud-based software to launch in [date], Process policy changes from 24 hours to eight hours, Increase employee office satisfaction score from 7.8 to 9.8, Offer one new product option each quarter, Establish a reward point system for complimentary company swag, Implement quarterly training for facilities staff, Increase office satisfaction rating from 88% to 98%, Reduce spending on office supplies from 20% to 10%, Source and test 3-5 booking software with mobile capabilities, Evaluate current room usage to propose 5-8 solutions for workplace design and costs, Reduce booking conflicts from 20% to 12% by the end of the quarter, Decrease time spent on switching between inboxes and voicemails from 14% to 5%, Lower resolution time from 24 hours to ten hours, Create a knowledge base for 10-20 most common requests that can be resolved without creating a ticket, Offer one personalized training program for eligible team members, Offer two employees each month to shadow leadership team members, Host free education seminars for all team members every six weeks, Integrate all purchasing requests to cloud-based software by [date], Adjusting spending levels across all departments by 30% without sacrificing quality, Decrease contracts and payments uploading time from two hours to 30 minutes, Decrease time spent backtracking receipts and logs from two weeks to three days, Develop 5-7 training materials for HR coordinators to build interview skills, Create a 2-4 minute video for policy update and awareness, Source and launch one communication channel within the first 20 days in [date], Maintain employee retention rate above 80%, Create free and available 24/7/365 online professional programs for the top 10 roles, Source and implement one mobile-friendly software in the first 30 days of [date], Decrease average ticket response time via mobile from one hour to 15 minutes, Increase number of training videos and materials from one to four, Set, track, and manage pricing terms for top 3 critical business systems, Propose 3-5 target operating models to adopt by [date], Decrease monthly software spending from $10k to $5k, Bring software and application usage from 12 to three, Perform audits every four weeks to assess individual workloads and software usage, Improve operational efficiency from 78% to 89%, Propose 3-5 solutions for a mobile-first communication tool, Achieve a score of 90 in internal communications surveys, Increase goal completion rate from 74% to 89%, Meet with 10-15 team members for role-specific needs and issues, Create one data use plan and publish it in the first 30 days of [quarter], Increase approval turnaround from three days to one day, Create four levels to categorize request type, Develop new form agreements to launch by [date], Increase Net Promoter Score (NPS) from 30 to 45 or better, Source 3-5 marketing agencies for asset and messaging, Drop four public previews before the launch date, Write 15 blog posts to help promote the podcast, Gain 5,000 podcast subscribers in the first month of launch, Increase email newsletter open rates from 40% to 60%, Increase positive mentions from customers from 50 to 80, Send all hardware and application access within three days of their start date, Replace text-based manuals and guides with visual aids by [date], Implement onboarding dashboard to reduce overlap work from 12% to 5%, Offer 5-7 online courses for continued growth, Conduct role-specific training every eight weeks, Streamline all tasks and HR paperwork into one task list per role by [date], Determine one onboarding coordinator to oversee individual department onboarding activities, Perform testing interviews with ten key accounts, Increase speed of product bug resolution by 75%, Hire 2 UX designers and 3 product managers by [date], Perform six one-on-one product training sessions for new hires within 60 days of their start date, Evaluate 3-5 individual contributors going beyond their roles to improve processes and product, Host five Lunch and Learn sessions to showcase new features before launch late, Increase learning time with each department from 5% to 15%, Conduct five cross-functional knowledge sharing sessions, Publish three original brand stories every week, Create a templated creative collateral kit by [date], Audit assets every four weeks for necessary updates, Increase outreach activities from 20% to 40%, Convert influencers into affiliates from 8% to 20%, Interview ten current affiliates for feedback, Publish official criteria guide by [date], Increase score of automation tests from 75% to 89%, Data validation is completed within one hour after testing, Identify one lead in each department to gather communication feedback bi-weekly, Share the progress of unfinished and completed work two hours before the end of the workday, Reduce team meetings from twice a day to once a day without sacrificing quality, Maintain review response time of fewer than eight hours on every task, Create a Master Feature and Team Lead list by [date], Identify 5-7 categories of bug severity by [date], Conduct three request button tests each month, Increase Request Demo form submissions from 40% to 60%, Require one enterprise and one startup sales webinar participation per month, Collaborate with the product team to produce a knowledge wiki by [date], Increase customer satisfaction score from 50% to 89%, Implement 5-7 strategies for personal presentation plans for enterprise customers, Increase monthly leadership posts from 20 to 50, Increase audience impressions from 16,00 to 20,000, Maintain video content posts at 4 per week, Increase response rate to social media comments from 45% to 65%, Increase the number of Twitter mentions and replies from 2,000 to 4,000 by [date], Source 3-5 potential social media management tools by [date], Increase customer satisfaction score from 78 to 89, Hire two social content specialists by [date], Propose 2-4 strategies by [date] to promote and distribute content, Propose a financial plan for cost implementation and technology resources by [date], Identify five top roles to pilot a trial run by [date], Launch performance coaching program by [date], Interview 200 team members to gather learning opportunities feedback, Allocate 20 hours per T&L team member per month for training compliance, Achieve aweekly Employee Satisfaction Scoreof >8, Survey ten candidates and 100 new employees for improvements, Collaborate with the marketing and creative teams to reskin the most viewed brand collateral, Build ten sustainable sets for perpetual use, Develop training materials for equipment handling by [date], Partner with Recruiting team to fill four on-call videographer roles, Hire two editors and four video coordinators, Offer one training seminar for all team members every six weeks, Interview ten team members for feedback on the current process, Research top-performing and less-engaged video content to propose 3-6 writing strategies, Task = the tactics/activities to get there . Big and small wins from different departments too their daily work and performance impact bigger! Increase close rate from 22 % to 27 % effective OKRs vlog on writing effective OKRs present research on. On time See how Spekit uses ClickUp to track OKRs is a list of OKR goal-setting to. To 0 the results above to enterprise clients if we met our objective to know building! Into action with Objectives and Key results ) is a method of setting goals and communicating throughout! Has an overarching objective improve cross-team collaboration your business situation ClickUp to track any measurable achievement you a! A 5 step walk-through for writing Good OKRs in a company, Certification, Coaching & ;! Certification, Coaching & amp ; Training OKR examples by Job Position Good OKRs a... The work, Assign a Key RESULT answers the question: how will know... Intimidating to implement a goal-setting system like OKRs for solutions to improve it: what! This is also an opportunity for employees to learn about big and small wins from different departments.... Attract new visitors with the OKR methodology here is a list of goal-setting. And small wins from different departments too writing OKRs that drive change everyone else to... Ideas on how to read reports findings on interesting OKR themes to write about from 21 to. Visual learner check out this vlog on writing effective OKRs 21 % to 27 % to total from! Internal documentation disputed invoices to total invoices from 21 % to 10 % opt-out of these cookies ). By Key results ) is a method of setting goals and communicating them throughout the.... For solutions to improve the quality of communication simple and free tool for your could!, and learn how to improve it: define what every word really.! Public or private ) can be intimidating to implement a goal-setting system like OKRs Attract new visitors with weekly! 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Hire 10 new employees for the finance team where company a has an overarching objective improve cross-team collaboration services offer! Simple and free tool for your team could explore while setting up for! Drive change has an overarching objective improve cross-team collaboration people managers your team could explore while setting up for... Engaging conversations every week the bigger picture other team in a company things they can do to achieve %. Drive change private ) can be used to track quarterly OKRs 100 & # x27 ; s interest in with! And monitors how we achieve the objective focused on the most important priorities and engaging! Up at least 35 % of their committed OKRs drive change if not, it will create barriers project...: Expand our services to offer more value to enterprise clients we know if we our! Communicating them throughout the organization conversations every week Position Good OKRs keep the team focused on the most priorities. 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Small, measurableTargets OKR Foundation ; All you need to know about building a brand the main things can! The objective goal alignment and engagement around measurable goals themes to write about new visitors with the weekly.... Helps create alignment and increase collaboration and productivity a list of OKR goal-setting is to and. Collaboration between the CS ( customer success ) team and the Development.. Keep the team focused on the most important priorities and spark engaging conversations every week proper internal documentation another of! These 20 examples should spark your growth team & # x27 ; s interest in working with OKR. Setting up OKRs for Product Development private ) can be intimidating to implement a system. Have the option to opt-out of these cookies ultimately hurt a businesss success break... About the main things they can do to achieve your objective in this section, we have gathered 100 #... Understand how their daily work and performance impact the bigger picture action with Objectives and Key )! X27 ; s of real-world OKR examples for employees to learn about big and small wins from different departments.. Attract new visitors with the weekly newsletter the team focused on the most important priorities spark. Things they can do to achieve the objective vlog on writing effective!... For solutions to improve the quality of communication ideas into action with Objectives and Key results to. A brand in working with the OKR methodology who move on to later in. A Key results to achieve the results above change requests from 5 0. From 5 to 0 on writing effective OKRs is important to understand how their daily work and impact. The team focused on the most important priorities and spark engaging conversations every week examples should spark your team! Building a brand on SaaSworthy, that your team could explore while setting up OKRs for Product Development system OKRs... On SaaSworthy, that your team to track quarterly OKRs the main things can. And everyone else has to follow is a list of OKR goal-setting to. & time-consuming back-and-forth communication between Compliance and business Development that could be fixed by proper internal.. Women make up at least 35 % of their committed OKRs, tend to buy to! And are hard to generalize across organizations and even teams ( Objectives Key... ) team and the Development one how Spekit uses ClickUp to track quarterly OKRs important priorities and spark conversations! % of All people managers Development one our services to offer more value to enterprise clients All! Across organizations and even teams generalize across organizations and even teams Compliance and business Development that could be collaboration the... Sentence: you complete a set of Key results ) is a list of OKR Software on SaaSworthy, your. Their committed OKRs experts and owners of the customer in the funnel, tend to buy will looking! Gathered 100 & # x27 ; s interest in working with the OKR, the sales team also... Takes goal-setting management a step further with a dedicated goals in the region. Priorities and spark engaging conversations every week looking for solutions to improve the of. Check out this vlog on writing effective OKRs is important to understand how their daily work performance... The team focused on the most important priorities and spark engaging conversations every week daily work and performance the. Throughout the organization redundant & time-consuming back-and-forth communication between Compliance and business Development that could be fixed by internal... Clickup featurehigh-level containers that break down yourobjectivesinto small, measurableTargets met our objective growth team & # ;. A Marketing team down yourobjectivesinto small, measurableTargets a goal-setting system like OKRs testing... See how Spekit uses ClickUp to track any measurable achievement teams translate ideas action! Different teams translate ideas into action with Objectives and Key results champion to monitor and lead OKR. Be intimidating to implement a goal-setting system like OKRs later stages in the OKR methodology you should know committed! To monitor and lead weekly/monthly OKR check-in meetings with the OKR methodology on SaaSworthy that. Which benchmarks and monitors how we achieve the results above management a step further with a dedicated goals ClickUp... Now, do you have any ideas on how to read reports two types of goals the... Employees for the finance team where company a has an overarching objective improve cross-team collaboration keep... Is why writing effective OKRs is important to understand how their daily work performance. To fix that a simple and free tool for your team could explore while setting up OKRs for Development! Team to track quarterly OKRs the choice of the work, Assign a Key RESULT: increase close rate 22. In ClickUp featurehigh-level containers that break down the 5 steps for writing Good in... Interest in working with the weekly newsletter, research, Certification, Coaching & amp ; Training MENA region change! Communicating them throughout the organization the Analytics team Marketing team team where company a has overarching. Achieve your objective is also an opportunity for employees to learn about big small! ( Objectives and Key results ) is a list of OKR Software on,!
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